|
We
Conserve:
Key Points
Simple Messaging:
the wordmark is an indication that this organization / company /
government is committed to conservation.
A meaningful commitment:
The statement, "we conserve"
should be backed up by action
with respect to your internal commitment to conservation, particular products and
services, and support for conservation in the community
Transparency:
Members of the public should have easy access to supporting information
regarding the scope and depth of the use of the wordmark.
Non-controversial:
the wordmark should only be used to promote projects, programs, products and
services that support conservation.
Peer and public
monitoring: Since the wordmark is intended to be used for publicity
purposes, bad publicity is, in essence, the best way of managing any abuse of
the wordmark.
|
|
|
 
"We
Conserve."
say it.
use it.
We
Conserve Artwork:
USER AGREEMENT
Over
the past couple of years, we've been testing "We
Conserve" in different projects, partnerships
and campaigns, all with tremendous results.
Now it's your turn,
subject to some simple rules...
 Anyone
can say "I conserve" or "we conserve". And
that's exactly what we want you to do --
use "I conserve" as a statement of personal
commitment and "we conserve" as a statement of
common commitment.
The wordmarks (weconserve
and
iconserve),
go a step further by providing a common brand
to reflect a common commitment to conservation.
Use it alongside your own, or develop an
integrated wordmark integrating the font style
and two-tone colour scheme.
And the more groups,
businesses, and governments that say We
Conserve, the stronger our movement will become.
|
|
Brand Use Agreement
The “We
Conserve” wordmark is the property of the
Conservation Council of Ontario.
As with all our work, the We
Conserve wordmark is "shareware" -- that is to
say we will share it freely with all those who
share our mission of a fostering a conserver
society.
We strongly recommend that
all groups or businesses using the We Conserve
wordmark first visit the
GreenLeader
section of this site and
have:
a public
statement of your
commitment, readily available to the
public;
a conservation plan,
scaled to the size and nature of your
activities and backed up by the
appropriate training, accreditation and
investments;
a commitment to
continual improvements in your environmental
performance, both with
respect to your operations and the products
and/or services you provide;
a commitment to
support the conservation movement.
Use of the “We Conserve”
wordmark does not constitute an endorsement of
any particular company, organization,
government, product or service by the
Conservation Council of Ontario, unless
specifically approved by the Board of Directors
of the Council.
The Council reserves the right
to withdraw its approval for use of the wordmark
if, in the Board’s view, it is being used to
promote an activity, product or service, or any
organization that is of a contentious nature or
otherwise inconsistent with the principles of
conservation.
|
I agree with the terms
of
the brand use policy...
Click here
for the artwork.
 |
|
|
Two examples from our
Doors Closed
campaign: The Beer Store and HMV Canada.
|
|
