We must all be leaders in this movement.
Each in our own way.
It is the only way we will succeed!

We define leadership as "environmental excellence in who you are, what you do, and how you help."  Those three simple categories can easily be applied to each of us as individuals, to community and provincial organizations, to small and large businesses, and to our municipal, provincial and federal governments.

In particular, being a leader is all about leading by example; offering green programs, services, or products; and helping others.  And when you integrate this simple approach with the top ten conservation priorities, we come up with a robust and common model for promoting conservation leadership throughout our economy and society.  Pretty neat.

Leadership Programs

We are currently developing (and fundraising for) two programs to support conservation leadership:

• Green Leaders (for businesses and organizations)
  a campaign to promote and support businesses that have made a commitment to greening their operations and product or services;
   

• Conservation Ambassadors (for individuals)
  an online training course to build an army of volunteers who can help promote conservation in their communities.