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We Conserve:
Key Points

Simple Messaging:  the wordmark is an indication that this organization / company / government is committed to conservation.

A meaningful commitment: The statement, "we conserve" should be backed up by action with respect to your internal commitment to conservation, particular products and services, and support for conservation in the community

Transparency: Members of the public should have easy access to supporting information regarding the scope and depth of the use of the wordmark. 

Non-controversial: the wordmark should only be used to promote projects, programs, products and services that support conservation.

Peer and public monitoring: Since the wordmark is intended to be used for publicity purposes, bad publicity is, in essence, the best way of managing any abuse of the wordmark.
 


Artwork

The "We Conserve" wordmark is shareware, subject to our terms and conditions.

 

Description
"We Conserve" is a two-tone wordmark that identifies the user as an active participant and/or supporter of a united conservation movement.  The wordmark is intended to have widespread use, and flexible application. 

These are the key design elements:

  • The font type is News Goth, with all letters lower case and the "we" in bold type.  the words "we" and conserve" are joined together as a single wordmark;
  • The wordmark must be in two distinct colours, or shades, to make a clear distinction between "we" and "conserve";
  • The colour scheme can be adapted and integrated with your own identity and brand;
  • personalized tag lines can be used under the logo, and in the same font.  Consistent with the brand use policy, the tag lines must be non-controversial and consistent the overall mission of promoting conservation and/or a conserver society.

 

Copy JPEGs or download Adobe Illustrator files...
 


weconserve.ai
 


weconservethink.ai
 


iconserve.ai 

 

 

 

 

 

 

 		 


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