Imagine, for a moment, that you can draw upon the combined forces of governments, businesses, voluntary sector organizations, community groups and local volunteers, so long as what you are asking them to do is consistent and supportive with their own goals.

Remember, the overall goal is to make conservation easy.  To do this, we need to raise public awareness, provide products and services, and implement supportive policies and incentives.

When you think and work like a movement, interesting things happen.  The possibilities are endless, but to get you going, here are some ideas...

Affinity Projects and Campaigns: to get things rolling, groups, businesses and governments can express their support for the overall movement by showing their support for the united movement (see the section on affinity).  Affinity should not be used to promote individual products, however.

Movement-based social marketing (MBSM): MBSM is simple messaging that can be adapted and integrated into a wide variety of public outreach channels.  Well designed MBSM campaigns will promote widespread action that leads to a deeper commitment and supports the programs, products and services offered by participating organizations.

Co-marketing initiatives:  when there are many groups and businesses offering complementary products and services to a common audience or market, a co-marketing initiative is the tide that raises all ships, while making it easier for the intended audience to understand the benefits associated with each option.

Collaborative Campaigns:  pick a goal, any goal.  Collaborative campaigns combine a wide range of partners and skills to achieve a measurable outcome.  These campaigns work best when there is already strong public desire for solutions.

Conservation Policy:  widespread public commitment to conserve creates the space for progressive policies and incentives to conservation.  This alone is good reason for policy groups to support voluntary transition strategies. 

Community-based fundraising:  best of all, the development of a united conservation movement, with community conservation networks and collaborative campaigns, provides the foundation for a united fundraising appeal.